North Star Synergies
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Resources

Articles

Twelve articles on pricing, sales management, senior buyers, and builder-broker cooperation. Four are here in full, and the rest are yours as PDFs.

Read in full

  1. The Square Foot Pricing Question Continues 2,080 words
  2. Senior Home Sales: Tips and Techniques 991 words
  3. New Idea Home a Marketing Success 954 words
  4. Sales Management: The Precursor to More Sales 745 words

PDF library

  1. The Builder/Broker Relationship: An Overlooked Avenue to Greater Sales SMI Magazine · PDF On why builders who treat brokers as competition leave sales on the table.
  2. Four Simple Steps to Increased Sales PDF A short action-oriented framework for lifting sales without adding spend.
  3. Baby Boomers and Beyond: Trends for Senior Home Buyers PDF What changes when the buyer is downsizing rather than trading up.
  4. A Brief Guide to Closing Sales PDF Closing as the end of a process, not a technique applied at the end.
  5. Knowledge is the Key to Increase Builder Sales PDF Product knowledge as the most underrated sales asset on a site.
  6. Buying a New or Existing Home: Which is Better? PDF A consumer-facing comparison builders can use in their own marketing.
  7. Another Road to Revenue: Trade Show Participation PDF Making trade shows pay rather than merely attending them.
  8. Can Marketing Influence Buyer Preferences? Remapping Debate · PDF · external External citation — the firm's founder quoted on housing preference formation.