Case Studies
Case studies
Five engagements, with the situation as the client faced it, what we did about it, and how it turned out — numbers included.
Here's what the work actually looks like. Each one gives you the situation the client was facing, what we did about it, and how it turned out — with the numbers where we have them.
Two things are worth noticing across all five. First, the answer was almost never "market it harder." At Battlement Mesa it was a different buyer. At White Deer Valley it was a different use for the land. At Celebration it was a governance document. Second, these span four decades and three countries, from a 400-acre Colorado parcel to a portfolio of malls and high-rises in Guatemala City — so the thinking travels.
Every one closes with a short list of what you can take away and use on your own project. That's the whole point of sharing them.
- 01 White Deer Valley TCD North / P&O A 400-acre parcel headed for use as a quarry became a custom community selling homes from $800,000 to $3M+, beating its absorption proforma by years.
- 02 Coal Creek Ranch Community Holdings Positioning a Louisville, Colorado golf-course community in a hard economy — drawing buyers from the whole Denver Metro Area and cutting marketing cost.
- 03 Battlement Mesa ExxonMobil An exit strategy for a Western Colorado company town after oil shale collapsed: 11,900 prospects in two years and nine months, and a successful sale.
- 04 Celebration Disney Policy, procedure and advisory work protecting brand integrity at Disney's master-planned community — now considered one of the finest in the world.
- 05 Multiproyectos Multiproyectos Portfolio evaluation, executive training and a 250-broker workshop for a Guatemalan conglomerate — with immediate improvements across every line of business.