Case Studies
Case studies
Five engagements: the situation, what we did, and how it turned out, numbers included.
Marketing harder was rarely the answer. At Battlement Mesa it was a different buyer. At White Deer Valley it was a different use for the land. At Celebration it was a governance document.
These span four decades and two countries, from a 400-acre Colorado parcel to a portfolio of malls and high-rises in Guatemala City, and each one closes with what you can take away and use on your own project.
- 01 Celebration Disney Policy, procedure and advisory work protecting brand integrity at Disney's master-planned community, now considered one of the finest in the world.
- 02 Multiproyectos Multiproyectos Portfolio evaluation, executive training and a 250-broker workshop for a Guatemalan conglomerate, with immediate improvements across every line of business.
- 03 Battlement Mesa ExxonMobil An exit strategy for a Western Colorado company town after oil shale collapsed: 11,900 prospects in two years and nine months, and a successful sale.
- 04 Coal Creek Ranch Community Holdings Positioning a Louisville, Colorado golf-course community in a hard economy, drawing buyers from the whole Denver Metro Area and cutting marketing cost.
- 05 White Deer Valley TCD North / P&O A 400-acre parcel headed for use as a quarry became a custom community selling homes from $800,000 to $3M+, beating its absorption proforma by years.