Sales, marketing and management for the real estate and new home industry. Articles, case studies and transcribed interviews from North Star Synergies.https://northstarsynergies.com/en-us© 2026 North Star Synergies, Inc.https://northstarsynergies.com/resources/articles/new-idea-home-a-marketing-success/https://northstarsynergies.com/resources/articles/new-idea-home-a-marketing-success/New Idea Home a Marketing Success — an article from North Star Synergies.Tue, 28 Jul 2026 18:00:00 GMTArticlehttps://northstarsynergies.com/resources/articles/sales-management-the-precursor-to-more-sales/https://northstarsynergies.com/resources/articles/sales-management-the-precursor-to-more-sales/Sales Management: The Precursor to More Sales — an article from North Star Synergies.Tue, 28 Jul 2026 18:00:00 GMTArticlehttps://northstarsynergies.com/resources/articles/senior-home-sales-tips-and-techniques/https://northstarsynergies.com/resources/articles/senior-home-sales-tips-and-techniques/Senior Home Sales: Tips and Techniques — an article from North Star Synergies.Tue, 28 Jul 2026 18:00:00 GMTArticlehttps://northstarsynergies.com/resources/articles/square-foot-pricing/https://northstarsynergies.com/resources/articles/square-foot-pricing/The Square Foot Pricing Question Continues — an article from North Star Synergies.Tue, 28 Jul 2026 18:00:00 GMTArticlehttps://northstarsynergies.com/case-studies/battlement-mesa/https://northstarsynergies.com/case-studies/battlement-mesa/An exit strategy for a Western Colorado company town after oil shale collapsed: 11,900 prospects in two years and nine months, and a successful sale.Tue, 28 Jul 2026 18:00:00 GMTCase studyhttps://northstarsynergies.com/case-studies/celebration/https://northstarsynergies.com/case-studies/celebration/Policy, procedure and advisory work protecting brand integrity at Disney's master-planned community — now considered one of the finest in the world.Tue, 28 Jul 2026 18:00:00 GMTCase studyhttps://northstarsynergies.com/case-studies/coal-creek-ranch/https://northstarsynergies.com/case-studies/coal-creek-ranch/Positioning a Louisville, Colorado golf-course community in a hard economy — drawing buyers from the whole Denver Metro Area and cutting marketing cost.Tue, 28 Jul 2026 18:00:00 GMTCase studyhttps://northstarsynergies.com/case-studies/multiproyectos/https://northstarsynergies.com/case-studies/multiproyectos/Portfolio evaluation, executive training and a 250-broker workshop for a Guatemalan conglomerate — with immediate improvements across every line of business.Tue, 28 Jul 2026 18:00:00 GMTCase studyhttps://northstarsynergies.com/case-studies/white-deer-valley/https://northstarsynergies.com/case-studies/white-deer-valley/A 400-acre parcel headed for use as a quarry became a custom community selling homes from $800,000 to $3M+, beating its absorption proforma by years.Tue, 28 Jul 2026 18:00:00 GMTCase studyhttps://northstarsynergies.com/resources/podcasts/mmsm120/https://northstarsynergies.com/resources/podcasts/mmsm120/Networking and asking for referrals, from someone who ranks second all-time in NAHB membership recruitment. Where useful connections actually come from, how to ask for a referral without awkwardness, and why networking is a discipline rather than a personality trait.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/mmsm189/https://northstarsynergies.com/resources/podcasts/mmsm189/On energy as a sales asset: how a salesperson's own conviction and vitality transfer to the buyer, what drains it over a long slow market, and how to rebuild it in a team that has stopped believing in the product.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/mmsm198/https://northstarsynergies.com/resources/podcasts/mmsm198/How to build a marketing budget that survives contact with reality: what to allocate against, which line items get cut first and which should not be, and why a budget only means something once positioning has been settled.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/mmsm223/https://northstarsynergies.com/resources/podcasts/mmsm223/Business development strategist Jason August on positioning a housing business for a market coming back to life: what to fix while things are quiet, which capacity to rebuild first, and how to avoid being caught flat when demand returns.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/mmsm62/https://northstarsynergies.com/resources/podcasts/mmsm62/On follow-up and staying in front of prospects when the market is slow: why repeated impressions of your name and message matter more in a difficult market, and practical ways to keep contact going without becoming a nuisance.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/mmsm90/https://northstarsynergies.com/resources/podcasts/mmsm90/Closing when buyers are hesitant: how the close depends on everything that happened before it, which techniques still work when confidence is low, and why pressure tactics do more damage in a soft market than in a strong one.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/overcoming_objections_to_the_sale_-_mmsm21/https://northstarsynergies.com/resources/podcasts/overcoming_objections_to_the_sale_-_mmsm21/S. Robert August on handling objections in new home sales: why an objection is usually a request for information rather than a refusal, how to hear what is actually being asked, and how to answer it without becoming adversarial.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/smart_and_profitable_follow_up/https://northstarsynergies.com/resources/podcasts/smart_and_profitable_follow_up/Lead generation is the purpose of every marketing activity — and most of that investment is wasted at the follow-up stage. On building follow-up that is systematic, timely, and profitable rather than sporadic and apologetic.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/podcasts/the_keys_to_effective_follow_up/https://northstarsynergies.com/resources/podcasts/the_keys_to_effective_follow_up/The mechanics of follow-up that works: what to say on each contact, how long to persist, how to stay useful rather than merely persistent, and how to keep a pipeline warm without burning the relationship.Tue, 28 Jul 2026 18:00:00 GMTPodcasthttps://northstarsynergies.com/resources/videos/green-homes-builders-testimonial/https://northstarsynergies.com/resources/videos/green-homes-builders-testimonial/Green Homes Builders operates green residential construction across Australia, New Zealand and the United States under a franchise model. Mick describes joining the NAHB on entering the US in 2019 and the role Robert and Jason August played in steering that expansion.Fri, 06 Oct 2023 18:00:00 GMTVideohttps://northstarsynergies.com/resources/videos/one-hour-mba/https://northstarsynergies.com/resources/videos/one-hour-mba/A full-length webinar presented to members of the Home Builders Association of Greater Kansas City. Jeff Wilson and S. Robert August work through the business fundamentals a builder needs — market, product, positioning, sales and management — in a single session.Wed, 25 Aug 2021 18:00:00 GMTVideo